Business Consulting  Promote Your Business
Business Consulting
ProMatch
Directory
Cost Report
  More Services

What to Expect Out Of Your Online Reputation Management Company






In today’s business world, online reputation means almost everything. As a matter of fact, online reputation is so important that many businesses are now opting to hire firms that manage their online reputations. If you have decided to take that all-important step, then you may be wondering what, exactly, the company you are paying the big bucks to will be doing.

Here is a guide to what to expect out of your online reputation management company:

Search engine rankings One of the primary goals of any reputation management strategy is to control what is on the first page of search engine results when someone searches for your business. This is no small task, considering many SEO specialists might struggle to land just one spot at the top of page one. However hard it is, it is important that you control what potential customers see when they search for you . . . and that means monopolizing that first page.

New content creation Your online reputation management company will come at your case from a multitude of angles – many of which have to do with creating new content for the web. This may entail building websites, writing blogs, submitting articles to directories, developing your social media presence, and more.

Countering negative content In the event that negative online content is damaging your business’ online reputation, your online reputation management company will take measures to counter that negative content in a number of ways. This usually involves both defensive and offensive tactics, in the form of damage control (responding to negative reviews, clarifying questionable reports with new reports, etc.), strategic placement of new, positive content, and working to outrank negative sites on search engines.

Regular reports Your online reputation management company will produce reports detailing the exact information you want, as often as you’d like. For example, if you want page ranking comparisons and social media campaign specs side-by-side, your company should be able to do that for you.

Customer service It is very important that you and your online reputation management company work together as a team. You should be able to get satisfactory feedback on your questions in a timely manner, and you should also feel that your input is valued.

Online reputation management is a complex process, and completely different from online reputation marketing , but it is also tantamount to your business success. To make the most of your online reputation, and to have complete control over it, you may want to enlist the help of qualified and competent professionals that do both processes to ensure your company's reputation is built, repaired, and leveraged to get more customers.



Be the first to find this article helpful.

About the Author

Daemon Rutledge, Circle Consulting Agency, LLC
11 Thistleton Rd
Sicklerville, NJ 08081
888.603.6026 x707

Contact Author: request info

If you would like to re-print this article, please contact the author.
Need help marketing? Get matched to a marketing consultant in your area.
Find Marketing Consultants

Related Topics

Management Consulting
Business Brokerage & Consulting
Business Coaching
Stick a Pin in Your Business and Make a Profit
Using Pinterest to connect with other small businesses

Social Media and Ageism
While social media is being used in business and doing quite well, I'd recently found...

The Business Card Power of Marketing
Learn why business cards are powerful and have the most impact on advertising.

The Power of Texting Your Customers
Texting your clients promotions and information has proven to be the best ROY for you...

What Is Mobile Marketing and Why Is It Important To Your Business
Marketing products and services using mobile marketing is taking over more traditional...

Need help marketing? Get matched to a marketing consultant in your area.

Other Related Topics

What to Look for Before You Hire a Reputation Marketing Company
Reputation Marketing is a more profitable and less expensive process of handling online...

4 Tips For Adding Mobile Marketing into Your Company’s Marketing Mix
Many businesses are somewhat afraid to dive into the mobile marketing arena due to the...

Three Helpful Tips to Make Sure Your Online Reputation is Protected
Your business’ online reputation can literally make or break your business success. ...

How To Create A Good Mobile Marketing Campaign
If you need to find a new way to keep in touch with your customers, you should try...

Just What Mobile Marketing Can Achieve For Your Company
When approaching mobile marketing, it's vital that you have a solid strategy. It's...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Free Cost Estimates   |   Business Consultants Directory   |   Business Consulting Cost Report   |   Free Business Listing



Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category   |   Professionals

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

© 2003-2014 - VentureStreet, LLC

Join Our Business Network