Business Consulting  Promote Your Business
Business Consulting
ProMatch
Directory
Cost Report
 

4 Tips For Adding Mobile Marketing into Your Company’s Marketing Mix








If you’ve been paying attention, you’ve probably noticed that the world has become much more mobile over the last couple of years. Most people have an iPhone or an Android device in their hand almost constantly. If you want your local business to be successful, you need a plan to market to these people specifically.

Many businesses are somewhat afraid to dive into the mobile marketing arena due to the fact they simply do not know where to start. As with any type of marketing, implementing a mobile marketing plan for your business requires research and careful action so you can start off on the right path.

Here are some tips to get your business started with a solid plan for integrating mobile marketing into your local business:

1. Do Your Research – First, figure out what type of mobile strategies would work best for your type of business, as well as your customers. Mobile-friendly websites, for instance, are a necessity for just about every business because more than half of internet searches today are performed on mobile devices.
But could your business benefit from a text message marketing campaign? What about QR codes? Have you ever thought about how mobile apps can fit in? Depending on your audience and the type of products and services you offer, mobile can help you connect with your target market in a way that no other marketing channel can offer.

2. Check in on the Competition – It is likely that some of your competitors are using mobile marketing – and they’re probably experiencing some success if they’re going about it the right way. During your research phase, be sure to check to see how your competitors are using it. Be careful not to copy exactly what they’re doing, but at least get some ideas about whether or not the method has potential to bring more customers through your doors.

3. Notify Your Customers – Let your customers know that you have a new mobile-friendly website, a new text message marketing campaign, a new QR code, or a new mobile app. But don’t stop there… be sure to make it easy for them to get involved so you can turn them into repeat, loyal customers.

4. Test, Test, Test – Whether you are doing text message marketing, QR codes, or mobile apps, be sure to test, measure, and track their effectiveness. Nothing is set in stone, so if something is not working, you can always improve or change it. The nice thing is that most mobile tools and strategies can easily be tracked so you know exactly where you stand – this is something traditional marketing methods, such as newspaper ads, Yellow page ads, and others cannot provide.



Be the first to find this article helpful.

About the Author

Daemon Rutledge, Circle Consulting Agency, LLC
11 Thistleton Rd
Sicklerville, NJ 08081
888.603.6026 x707

Contact Author: request info

If you would like to re-print this article, please contact the author.
Need help marketing? Get matched to a marketing consultant in your area.
Find Marketing Consultants

Related Topics

Management Consulting
Business Brokerage & Consulting
Business Coaching
Stick a Pin in Your Business and Make a Profit
Using Pinterest to connect with other small businesses

Social Media and Ageism
While social media is being used in business and doing quite well, I'd recently found...

The Business Card Power of Marketing
Learn why business cards are powerful and have the most impact on advertising.

What to Expect Out Of Your Online Reputation Management Company
If you have decided to take that all-important step of investing in your reputation,...

The Power of Texting Your Customers
Texting your clients promotions and information has proven to be the best ROY for you...

Need help marketing? Get matched to a marketing consultant in your area.

Other Related Topics

What Is Mobile Marketing and Why Is It Important To Your Business
Marketing products and services using mobile marketing is taking over more traditional...

What to Look for Before You Hire a Reputation Marketing Company
Reputation Marketing is a more profitable and less expensive process of handling online...

Three Helpful Tips to Make Sure Your Online Reputation is Protected
Your business’ online reputation can literally make or break your business success. ...

How To Create A Good Mobile Marketing Campaign
If you need to find a new way to keep in touch with your customers, you should try...

Just What Mobile Marketing Can Achieve For Your Company
When approaching mobile marketing, it's vital that you have a solid strategy. It's...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Free Cost Estimates   |   Business Consultants Directory   |   Business Consulting Cost Report   |   Free Business Listing



Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2018 - VentureStreet, LLC

Join Our Business Network