Business Consulting  Promote Your Business
Business Consulting
ProMatch
Directory
Cost Report
  More Services

Establishing Credibility: The 3 C’s to Pursue






In a fast-paced, ever-changing global marketplace, brand credibility is perceived by buyers as a brand strength. To customers, credibility represents the promise of transparency, fairness, accountability and long-term access to a supportive and cooperative partnership. The expectancy of these future benefits motivates buyers to place a higher value on credible brands and to be willing to invest in building a relationship with the brand.

The 3 C’s are the core characteristics that earn and maintain your credibility in the marketplace. Consistency offers unwavering organizational values that deliver on your brand promise, each and every time. Continuity is displayed by your efforts to solidify your brand through ongoing organizational innovation and improvement. Conscientiousness provides, to all your stakeholders, local and global alike, public and transparent access to both your policies and your programs of accountability.

One of the most permanent and influential ways to build your credibility is via your online and offline materials. Review your marketing messages and make sure that all your materials live up to the 3 C’s of credibility:

1. Consistency: Does your brand communicate the same values in all the media you use?

2. Continuity: Do you pursue and communicate the business changes and improvements that preserve your brand and that lead to consumer confidence?

3. Conscientiousness: Do you communicate with the stakeholders in each of your audiences (e.g., colleagues, clients, providers) on matters they consider important?

Being perceived as credible is one pathway to attract and to maintain loyal customers. Invest the time to ensure your marketing communications maximize your opportunities to establish and to build the trust that makes your brand valuable.



Be the first to find this article helpful.

About the Author

Maria Pinochet, Kore Access, Incorporated
Pensacola, FL 32504
(850) 341-9075

If you would like to re-print this article, please contact the author.
Need some help with marketing? We can match you to a professional in your area.
Find Marketing Companies

Related Topics

Management Consulting
Business Brokerage & Consulting
Business Coaching
8 Business Habits Stunting Your Growth
Business habits can keep you from reaching your full potential, and hinder you from...

Brand Dilution
Have all of your marketing efforts ended up diluting your brand... and you don't even...

Who, How, Where and When – Knowing the Differences of Sales, Marketing and Business Development
Sales, Marketing and Business Development are frequently viewed as different versions of...

All Top Leaders and Top Earners are Branded
If you want to succeed online you have to be properly branded. Watch this video to...

Trademarks are Essential for Your Business
Establishing a strong brand is important to business success and a trademark can become...

Need some help with marketing? We can match you to a professional in your area.

Other Related Topics

Why Do I Need Project Management Software?
Project management software supports in dealing with perplex and multiple projects...

Leadership…An Informed Perspective
I have published articles, written books, taken courses, done extensive research, and...

Should business owners be concerned about lawsuit risk?
One aggressive lawsuit can destroy and business owner's financial security.

When to Hire a Ghost-Writer
Ghost-writers provide editorial substance without taking the credit, but the cast a big...

Stick a Pin in Your Business and Make a Profit
Using Pinterest to connect with other small businesses

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Free Cost Estimates   |   Business Consultants Directory   |   Business Consulting Cost Report   |   Free Business Listing



Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category   |   Professionals

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2018 - VentureStreet, LLC

Join Our Business Network